Top 5 Ways to Generate High-Quality, Relevant Leads for your Catering Business in India
Catering is one of the most highly competitive industries in India. When you start a catering service, you must compete with hundreds of others in your city. From the home-run businesses to large hotels, everyone wants to get the best bite out of the pie.
While it’s true that your food and service is what helps you win loyal customers, you need some extra serving of marketing skills to join the elite club of best caterers in India.
Whether you own a successful catering service or plan to start one, here are the best marketing tips to generate leads for your business.
1. Spruce up your Website
This one cannot be stressed enough. You must make it your number one priority. Start by building a website if you don’t already have one. Your business site is the focal point of all your marketing and branding strategies. It’s the ideal springboard from which you can launch your lead generation campaign.
A catering website is more than a portal to showcase your mouth-watering delicacies and menus. Instead, you must make it a place where you publish quality content. This content must be created in such a way, that it provides answers to the queries your target audience are typing on Google and other search engines.
Additionally, don’t forget to add a prominent Call-to-Action button on all pages of your website. This is one of the most effective ways to keep the leads coming.
2. Start a Blog
One way to ensure that you provide relevant and useful information to your target audience is by creating a blog. You don’t have to be a professional journalist to blog. Basic writing skills will do. Start by describing the local food scene, share your custom recipes, and write about events that you have catered. Additionally, provide planning tips and other guidelines to people who are planning an event.
Remember that an updated and relevant blog makes you the local authority in the industry, thereby establishing you as one of the best catering service providers in the city.
3. Don’t make Social Media an afterthought
Remember that you’re in an industry where your potential customers are all social – sharing food pics, discussing novel food experiences with their online friends is what your customers are doing day-in and day-out.
And, what better way to take advantage of this trend than by having a highly-focused social media strategy. Figure out the best ways to make use of different social media networks like Facebook, Twitter, Instagram, Snapchat and others.
Run ads on Instagram, Facebook and others. When people click on your ads, take them to a stunning landing page, that collects relevant user information. Alternatively, you can try running contests, giveaways, and polls on various social media platform to further increase lead generation.
4. Catch them at their Inbox
According to a recent study, the number of email users on the planet will cross 3.8 billion by the start of 2019. And, that’s a massive number. Just about everybody has an email these days and several people have more than one account.
Coming to the pressing question, “How do I get the email addresses of my target audience?” while it may seem hard at first, it’s easier than you think. Make sure to collect email addresses from people who attend events, where you provide catering services.
For instance, in all your corporate party catering, have a bowl or jar where people can drop their business cards. Provide them with a small incentive to do so like, “drop your card, take a mini-cupcake” or something. Collect all these cards and input the email addresses into a database. And, make sure that all these leads are part of your email marketing campaigns.
Another easier but more expensive way to gather email addresses is by purchasing them. Several companies offer this service, but make sure that the email ids you buy are relevant. For instance, it makes no sense for a caterer in Chennai to mail promotions to a customer who is looking for list of caterers in Ahmedabad.
So, before you send email promotions and offers, make sure that you offer it to the relevant audience.
5. Don’t ignore the Power of Word-of-Mouth Referrals
Referrals are one of the best ways to generate leads for a caterer. Very often, a person who is impressed by your dishes and service is sure to mention your name to his or her friends looking for a caterer.
But, the key here is to not to fish for referrals aggressively. Don’t try to force your clients to refer you to others during their big event. Instead, you have to do it in subtler ways. Have business cards at hand during all events. This way, if anyone needs you can hand it out to them immediately. Additionally, if you’re printing out menus make sure to include your contact details so that potential customers can reach out to you, when they require a catering service.
Additionally, make it a practice to stay in touch with old customers. Sending them a New Year card or anniversary card, goes a long way in making them recommend your business to their friends and family.
Whether you run a corporate party catering business, exclusive wedding catering services, lunch catering or any other type of business, there’s no denying the power of leads to help you grow your business. Make use of these top five tips to generate tons of quality leads and win new customers.
Every company or business aims to cater its employees and stakeholders with a splash of fun, enjoyment and quality food. Organizing a corporate party is a great way to cater to this requirement. However, not all of them have an extravagant budget to spend on a lavish party to make everyone happy. Indeed you have to put in a lot of money to make any event successful and memorable. But, this nowhere means that small bud